I have watched couple of videos on youtube for UH7700 and it looks pretty impressive, although currently only 55UH661V is available here and it's way to expensive.
For instance, recommended price on LG site for UH7700 55" is $1199 and UH661V 55" here costs $1373.
With this price image what will be the price for UH7700 when it becomes available, not to talk about UH8507 )))
But yes, I'm interested in LG and I'm more and more distancing from Philips (thanks FlatPanelHD for detailed 7101 review).