Following the initial joint announcement to make the world’s first FIFA World Cup available in 3D, FIFA and Sony has unveiled insights into what the football fans around the globe can expect from this innovative undertaking to add a third dimension to the football viewing experience.
 
 FIFA World Cup in 3D
With a total of seven pairs of Sony's professional HDC cameras on rigs at every match (model: HDC-1500), the action on the pitch will be captured in a stunning 3D quality and 3D Outside Broadcast truck. Starting 
from the FIFA Confederations Cup last  year in South Africa, Sony has been working on enhancing the 3D capturing of fast-moving football action and has since conducted a number of 3D filming trials in Europe. 
 
3D filming will be realised at five out of the 10 FIFA World Cup stadiums: Soccer City and Ellis Park in Johannesburg, Durban, Cape Town and Port Elizabeth. 25 matches in total will be filmed and broadcast in 3D, including the opening game on June 11 at Soccer City (South Africa vs Mexico) and the crowning final game on July 11 also in Johannesburg. 


Fifa World Cup 2010 in 3D

Other games to be captured in 3D are: 
 
1.  June 11  16:00h RSA v MEX 
2.  June 12  16:00h ARG v NGA 
3.  June 13  20:30h GER v AUS 
4.  June 14  13:30h NED v DEN 
5.  June 15  20:30h BRA v PRK 
6.  June 16  16:00h ESP v SUI 
7.  June 17  13:30h ARG v KOR 
8.  June 18  16:00h SVN v USA 
9.  June 19  13:30h NED v JPN 
10. June 20  20:30h BRA v CIV 
11. June 21  20:30h ESP v HON 
12. June 22  20:30h NGA v KOR 
13. June 23  20:30h GHA v GER  
14. June 24  16:00h SVK v ITA 
15. June 25  16:00h POR v BRA 
16. June 27  20:30h 1st B v 2nd A 
17. June 28  16:00h 1st E v 2nd F 
18. June 28  20:30h 1st G  v  2nd H 
19. July 2 20:30h Quarter finals 
20. July 3 16:00h Quarter finals 
21. July 3 20:30h Quarter finals 
22. July 6 20:30h Semi finals 
23. July 7 20:30h Semi finals 
24. July 10  20:30h 3rd place match 
25. July 11  20:30h Final

- “The 3D feed from these 25 matches will be made available for broadcast on 3D channels, which can be enjoyed by consumers on their 3D-compatible TV sets in the comfort of their home, almost as if they were in the football stadium themselves,” said Niclas Ericson, Director of FIFA TV. 
-“Whilst discussions with major broadcasters are ongoing, I am very pleased to announce the first confirmed partners for the 3D live broadcast, who are ESPN in the US and Sogecable in Spain. We expect further announcements to be made shortly,” he added. 
 

World Cup 2010 in 3D

Overview
Schedule of the 25 games in 3D announced 
Sony to release the official 3D FIFA World Cup™ film on Blu-ray 
Disc in 2010 
Sony to produce and show 25 exclusive promotional trailers for the 
official 3D Film featuring images of the FIFA World Cup in 4,000 
retail stores globally  
3D live broadcast and public viewing to be made available at 
selected locations globally 
 Sony 3D technology as the provider of cutting-edge next-
generation 3D solutions  

In line with FIFA’s and Sony’s endeavour to make this new exciting 3D viewing experience available to as many football fans as possible, a dedicated global 3D public viewing project will debut at this year’s FIFA World Cup. Eight matches will be fed live to digital cinemas and selected venues in 3D HD quality around the globe. To this end, FIFA has appointed Swiss-based Aruna Media AG to manage the exclusive 3D cinema and entertainment venue rights for live games in 3D. Aruna plans to broadcast live 3D coverage of matches to around 26 countries and is in advanced discussions with several major markets.  
 
Complementing the 3D live broadcast and public viewing activities, the general public will also be able to exclusively enjoy the 3D promotional trailers shown on Sony 3D BRAVIA TVs in around 4,000 Sony-affiliated retail stores worldwide, including 200 Sony flagship stores. 

Furthermore, Sony Pictures Home Entertainment today unveiled plans to produce and distribute the official FIFA film in 3D on Blu-ray Disc this year.