Sony's head of home entertainment now confirms that Sony will launch OLED-TVs and passive 3DTVs in 2013. Sony could showcase their first passive 3DTVs as soon as IFA 2012 in Berlin this September.

Sony OLED TV in 2013
Sony wants to invest in new technologies for their TVs and in 2013 we will see the first moves from the Japanese manufacturer soon. Noriaki Negishi confirms to Reghardware that Sony will launch OLED-TVs and passive 3DTVs next year.


Sony released their first 11-inch OLED-TV a few years ago, called XEL-1

Sony has already started using passive 3D technology -  that relies on inexpensive polarized 3D glasses used in most movie theatres – in studio monitors. The rumor has swirled for some time and now Sony has confirmed that they will also bring passive 3DTVs to the market. Sony might even exhibit the first passive 3D displays at IFA 2012 in Berlin this September. When Sony introduces their first passive 3DTVs, Samsung is left behind as the last manufacturer that focuses solely on active 3D.

In 2013, Sony will also launch their first OLED-TV, Negishi confirms.

- “2013 will be the year when we will really fight back with new technologies," says Noriaki Negishi to Reghardware.

The exact details have not been disclosed. Sony has already announced that they want to invest in OLED technology but it was also recently reported that Sony and LG have discussed the option to use LG’s OLED panels in Sony’s TVs. Samsung and LG plan to debut their 55-inch OLED-TVs later this year.

- Source: Reghardware