LG will reduce prices of its 55 and 65-inch Ultra HD TVs on September 1, in response to Sony and Samsung’s significant price cuts. LG will cut prices by $1000 and $1500, remaining most expensive of the three. LG will also slash the price of its OLED TV, according to a report from Twice.

Update: LG has now officially reduced prices. See 55" 55LA9700 here and 65" 65LA9700 here.

LG slashes prices of Ultra HD TVs & OLED TV
Following significant price reductions from Sony and Samsung in what looks like a price war, LG has responded.


LG will cut prices on its 65 and 55” UHD TVs by $1000 and $1500

On September 1, LG will reduce the price on its 55-inch 55LA9700 by $1000 from $5,999 to $4,999. LG will also reduce the price on its 65-inch 65LA9700 by $1500 from $7,999 to $6,499. With the new prices, Sony remains the cheapest of the three, with LG and Samsung’s 55-inch TVs being comparable in price. However, LG’s 65-inch is still the most expensive, carrying a $500 premium over Samsung’s, and a $1000 premium over Sony’s.

Update: LG has now officially reduced prices. See 55" 55LA9700 here and 65" 65LA9700 here.

According to the same report, LG will also significantly cut the price of its 55-inch curved OLED TV by $5000. It was introduced at $14,999, but on September 1 it will sell for $9,999, making it $1000 more expensive than Samsung’s curved OLED TV.

- Source: TWICE