It seems that times have changed. Little brother LG has beat big brother Samsung and is now launching the first 4K OLED TVs in 65 and 77-inch sizes. LG calls it the future of television.

LG launches 4K OLED TVs
Everyone who saw LG’s 4K OLED TVs back in January at CES were blown away by the picture quality. And now you can buy one for yourself.

LG appears to have dropped the smaller 55-inch version, instead launching only 65 and 77-inch models. LG recently announced a new 55-inch Full HD OLED TV. The new TVs are curved, but can still be wall mounted.


LG has also incorporated its webOS platform that offers access to apps such as YouTube, Hulu and Netflix (in 4K). Additionally, LG highlights the unique picture quality aspects of the OLED technology.

- “As the next evolutionary step in display technology, OLED will play a major role in reshaping our industry. I feel confident when I say that 4K OLED is a bona fide game changer.” said Hyun-hwoi Ha, CEO of LG Home Entertainment.

LG will exhibit the TVs to the world at IFA 2014 next week.

LG’s 65-inch 65EC9700 and 77-inch 77EG9700 (LG has changed the model number) are rolling out in Korea this week, and will be available in the US and Europe shortly after. LG has not announced official prices, but a previous leak suggested that the 65” will cost $7000. LG will begin taking pre-orders very soon.