Apple VR

Apple has "hundreds" of people working on VR/AR

31 Jan 2016 | Rasmus Larsen |

Apple is increasing its focus on technology and products in virtual and augmented reality. The company now has a team of “hundreds” of people working on the technologies, according to Financial Times.

Increasing interest in VR/AR

Apple did research in VR in the mid-00s under Steve Jobs’ rule. Several patent applications reveal that the company was working on a headset not unlike the Oculus Rift. However, the company never released a product.

Apple VR


Apple is now showing renewed interest in virtual reality (VR) and augmented reality (AR), according to the Financial Times. Virtual reality typically involved a headset in which a virtual world is created through computer graphics. With augmented reality you typically use a headset or a combination of a camera and a screen to “augment” objects or graphics on top of the real world that we see with our eyes.

”I don't think it's a niche. It's really cool”
Tim Cook, Apple CEO
FT says that Apple has a team of "hundreds" of employees working on the technologies. Some are recruited internally while other have come from other companies that Apple have acquired over the last few years. In recent years, Apple has acquired PrimeSense, Metaio, Faceshift, Emotient and most recently Flyby Media. PrimeSense’s technology was used in Microsoft’s original Kinect sensor for Xbox. Flyby Media has created technology that allows mobile phones to “see” the world around them. Flyby’s technology has been used in Google’s Project Tango.

Apple has also hired a leading researcher in virtual reality named Doug Bowman, who has been working at Virginia Tech.

For comparison, Oculus in June 2015 confirmed that it had a team of about 360 people working on VR.

Tim Cook, Apple CEO, recently commented on VR saying; "I do not think it's a niche. It's really cool and has some interesting applications".

There are of course no guarantees that Apple will release a consumer product but its competitors are already in the game. Samsung is working with Oculus, and HTC is working with Valve. Google has the VR cardboard but has much bigger plans. Sony will soon release the PlayStation VR. In AR, Microsoft is working on Hololens and a new company called Magic Leap has received huge amounts of money in venture capital.

- Source: Financial Times



Share on:


Latest news

Apple TV

Apple TV lags Roku, FireTV, Chromecast in the US

28 Jul 2017 | Rasmus Larsen |
Sharp 8K

Foxconn will spend $10 billion to build 8K LCD TV plant in Wisconsin

27 Jul 2017 | Rasmus Larsen |
Apple TV universal search

Apple TV universal search now supports over 60 apps in the US

27 Jul 2017 | Rasmus Larsen |
LG Wave OLED

LG will invest billions in new 10.5-gen line to produce larger OLED TVs

26 Jul 2017 | Rasmus Larsen |
The SImpsons

The creator of 'The Simpsons' is making an animated series for Netflix

26 Jul 2017 | Rasmus Larsen |
Dolby Vision Atmos

First successful Dolby Vision & Dolby Atmos live broadcast completed

25 Jul 2017 | Rasmus Larsen |

Hulu's live TV service now available on Amazon Fire TV

24 Jul 2017 | Rasmus Larsen |
Dell U3818DW

Dell debuts 38" curved U3818DW monitor with USB Type-C

24 Jul 2017 | Rasmus Larsen |