Loewe unveiled its first OLED TV in early July. The company has now released more details on the upcoming TV and confirmed that it will support the Dolby Vision HDR format.

Loewe OLED with Dolby Vision
Loewe’s first OLED TV will be officially launched next month at IFA 2016 in Berlin but the company clearly wanted to get the word out before that. The TV will be called Bild 7 and come in 55 and 65” sizes. 


Of course, we already knew that in July but Loewe has now confirmed that the TV will also fully support HDR (high dynamic range). Loewe says that it will receive “UHD Premium” certification soon and that the TV will also support Dolby Vision (via a firmware update shortly after launch).

Support for Dolby’s premium HDR format, dubbed Dolby Vision, is a surprise and will make Loewe one of the few companies to partner with Dolby.  Vizio and LG are the only manufacturers to support Dolby Vision HDR currently. Philips and TCL have announced that they will launch compatible TVs later.


Loewe says that it is using LG.Display’s most advanced OLED panel, which likely means the 2016 batch that is currently found in LG’s 2016 OLEDs. On top of that Loewe has added its own picture processing.

The Loewe Bild 7 OLED TV will also feature a triple-tuner for recording, a 1 TB hard drive, streaming apps, Follow Me functionality, a 120W soundbar (that slides up behind the TV when off), and Bluetooth. The TV is less than 7mm thick and made from aluminum.

As said, Loewe will launch the TV in September in 55 and 65” sizes for 4990 and 6990 Euro (Ł4,490 and Ł6,490), respectively.


- Source: Loewe via Inside CI