Netflix is introducing a refreshed user interface to make the TV experience less static. You will soon start seeing “video previews” when you browse the catalog.
Not a trailer - a preview
These are not trailers or teasers, says Netflix, but instead “specially designed video synopses that help members make faster and more confident decisions by quickly highlighting the story, characters and tone of a title”.
The preview videos start playing in the top right corner where you today see a static picture. If you want to know what for example ‘Stranger Things’ is about the video preview will show you in a matter of seconds, says Netflix.
- “We are launching a new television user interface that uses video more extensively to bring content alive in real time and helps members decide whether to click play. As we launch more than 1,000 hours of original content next year, we know we have less than 90 seconds to capture someone’s attention and get them excited about a title -- that’s why we’re introducing video previews into the TV browsing experience,” said Stephen Garcia, Director of Product Innovation for TV, Netflix.
With close to 90 million customers, Netflix is rolling out the new feature gradually. Owners of game consoles and Roku boxes will get it first. Over the coming months it will roll out on Smart TVs and other TV devices.