Apple is planning to make original TV series and potentially even movies, according to the Wall Street Journal. The company will apparently offer its first productions through the Apple Music service by the end of 2017.
Sets its sights on Hollywood
Netflix is doing it, Amazon is doing it, and soon Apple may start pushing original content. Wall Street Journal claims to know that Apple wants to make TV shows comparable to HBO’s ’Westworld’ and Netflix’ ’Stranger Things’, and that the company is even considering making movies.
Apple already has rights to certain TV shows, including ’Carpool Karaoke’ and the company is working on a program series about Dr. Dre who happens to also be employed at Apple after the company acquired Beats in 2014. The company has also been instrumental in creating music videos for some big-name artists on apple Music.
But the company has grander ambitions, according to WSJ’s sources. The TV series and movies would, at least initially, be offered through the Apple Music streaming service. The content would not necessarily have any connection to music, it was added. Why Apple would chose to push TV content via Apple Music is not clear but it could be an entry into the market.
- “Executives at Apple have told people in Hollywood they hope to start offering original scripted content by the end of 2017,” WSJ wrote.
One source also said that Apple will take a softer approach than existing players to begin with. It is not willing to commit hundreds of millions or even billions of dollars like Netflix, Amazon or cable networks.
Bloomberg reported in December 2016 that Apple is trying to persuade Hollywood studios to offer movies on iTunes 2 weeks after they premiere at the cinema.
In 2015, the company launched the new Apple TV box with tvOS and App Store. It already allow customers to rent or buy movies from the Hollywood studios via iTunes.