Philips 2017 OLED

Philips unveils its 2nd generation OLED TV, POS9002

13 Mar 2017 | Rasmus Larsen |

The new flagship OLED TV from Philips comes equipped with an updated panel that has higher peak brightness. Philips has also developed an entirely new picture processor that it has dubbed P5.

2nd generation Philips OLED

Philips released its first OLED TV in late 2016 and we recently gave it high praise in our review. The company has today in Madrid unveiled its second-generation OLED TV.

The TV will be called POS9002 and be available in a 55 inches (55POS9002) at launch – only in Europe. It is the flagship TV for 2017 and the second model to be ”UHD Premium” certified, the company added.

Philips POS9002 OLED


TP Vision, who is responsible for the Philips TV brand in Europe, tells us that new panel has a peak brightness of 750 nits and 99% DCI-P3 coverage.

The company did not go as far as to confirm that it is a 2017 LG.Display OLED panel but signs point to it being exactly that. The updated panel will deliver improved HDR picture quality, the company said, while adding that the TV supports two HDR formats; HDR10 and HLG.


A 25% more powerful processor

For its second generation OLED TV, Philips has developed a new, more powerful picture processing engine that has been dubbed P5.

The P5 engine has 25% more processing power and 25% more ”processing features” compared to the ”Perfect Pixel UHD” engine, which it supersedes.

Philips POS9002 OLED


TP Vision explains that the TV is using the extra muscles to improve picture quality in 5 areas: source handling, sharpness, colors, contrast, and motion. The fifth is achieved with a ”Perfect Motion” engine that we recently got the first glimpse of – and praised – when reviewing Philips’ first OLED TV.

The company added that the processor has a new DNR system, a ”Mosquito noise reduction” function, a ”Smart Bit Enhancement” system that can process 8-bit signals through a 14-bit internal LUT, an improved ”Gamut Mapping System”, improved HDR upscaling, improved HDR tone-mapping, and other new features.

TP Vision believes that combination of OLED and the P5 engine will take picture quality to new heights.




Ambilight & Android TV

A 9 series TV from Philips would not be complete without Ambilight. In this case, the flagship TV is equipped with a 3-sided Ambilight system.

Over the last decade, a range of new features have been added to Ambilight, including integration with Philips Hue, an Ambilight game mode, and the option to set Ambilight to a fixed color instead of dynamic mode.

The 2017 line-up represents the third generation of Philips TVs that are based on Google’s Android TV operating system with all that it encompasses. You also get built-in Chromecast functionality. The company says that 9002 has a quad-core processor but did not specify which one.

Additionally, Philips confirmed that content from Netflix is available to stream in HDR quality on the TV.

Philips POS9002 OLED


Lastly, Philips emphasized that 9002 has a frame made from brushed aluminum and a ”cradle” base. It is a classic, minimalistic Philips design, and with OLED the company has been able to make it considerably thinner.

Philips 55POS9002 will be available in July 2017. No pricing details were announced.



Share on:


Latest news

Philips 2017 TV line-up

Philips 2017 TV line-up - full overview with prices

22 Jun 2017 | Rasmus Larsen |
Samsung The Frame

Samsung launches 'The Frame' starting at $2000

22 Jun 2017 | Rasmus Larsen |
Vudu Apple TV

Vudu coming to Apple TV this fall - first screenshots released

21 Jun 2017 | Rasmus Larsen |
Sony X720E

Sony launches affordable X720E & X690E 4K TVs in the US

21 Jun 2017 | Rasmus Larsen |
Netflix interactive

Netflix debuts "interactive storytelling" where you decide how the story unfolds

21 Jun 2017 | Rasmus Larsen |
Sony A1 OLED

Sony will launch flagship 77" OLED next month for $20,000

20 Jun 2017 | Rasmus Larsen |
Dolby Cinema

Dolby Cinema reaches 100-title milestone: "More than any other premium format"

19 Jun 2017 | Rasmus Larsen |
Samsung K950 soundbar

Samsung adds DTS support to K850 & K950 Atmos soundbars

19 Jun 2017 | Rasmus Larsen |