P&F USA has announced a new line-up of Philips-branded TVs for the US (via AVSForum). The flagship 69 series comes with 4K, Dolby Vision, and ’BrightPro 2’ backlighting technology.

Dolby Vision TVs
The most interesting new model in the Philips TV line-up for the US is the 69 series. The company says that it using an improved backlight technology (BrightPro 2) to boost brightness up to 30% and expand the color space to 75% of BT.2020.

The 69 series will feature 4K resolution and support for two HDR formats; HDR10 and Dolby Vision. It will be available in 50, 55, and 65” sizes.

- “We first launched Philips TVs with Dolby Vision last year, and were extremely pleased with the reception. HDR is a significant advancement in picture technology that delivers tangible improvements in image quality. Dolby Vision goes further and transforms an HDR picture into something that is truly stunning. That’s why, for 2018, we’ll continue to offer a full range of Dolby Vision-enabled TVs in our 69 Series and have extended the range to offer this great solution at the lower-end of the range,” said Peter Swinkels, GM of product planning, P&F USA.

P&F also announced new 59 and 57 series Philips TVs. The former mirrors many of features in the 69 series, including 4K resolution, BrightPro, and Dolby Vision. The latter is a more affordable model without the advanced pictures technologies and without built-in apps.

These will be available in 43, 50, 55, 65, and 75” sizes.

All but the 57 series are based on Philips’ Net+ platform with access to apps such as Netflix, YouTube, and Hulu. The company further said that its TVs will come with speakers based on technology from Sonic Emotion.



Dolby Vision gets affordable
The Philips TVs are usually priced to compete in the mid-range segments against TVs from Samsung, Vizio, and newcomers such as TCL and Hisense. The company has not yet announced pricing details but the allure of Dolby Vision should surely attract some customers.

When FlatpanelsHD met with Dolby at CES 2018, the company was pleased with the fact that Dolby Vision is being implemented in more affordable TVs as it will expand the footprint. The company said that TVs with Dolby Vision now start at $600 and that starting price should come further in 2018.

- “Our mission is to transform your TV experience with spectacular imaging that brings entertainment to life before your eyes through incredible brightness, contrast, and color. P&F USA’s new line of Philips TVs brings Dolby Vision to a mainstream audience, which enables more ways for consumers to enjoy best in class imaging in the comfort of their home.”

The new Philips-branded TVs will be available in the US in April. No pricing details were announced. TP Vision, the licensee of the Philips TV brand in Europe, will announced the European Philips TV line-up in late January.

- Source: P&F via AVSForum