A group of TV manufacturers, including some of the biggest brands from Korea, Japan, Taiwan and China have together announced a new display technology they think will replace all earlier display types overnight.

Update: Happy April Fools' Day! We hope that you enjoyed our contribution.
The TV makers, working together in the Future Alliance for Innovation in Leading-Edge Displays who have secretly worked together for the past couple of years in a level of cooperation not seen before in this industry usually characterized by cutthroat competition, said the new display type should replace LCD, Edge-lit LED, OLED, QNED, QLED, SUHD, ULED, XLED, MiniLED, MicroLED, QD Quantum Dots and an alphabet soup of other acronyms with which marketeers have harassed consumers for the past decade or two.

The technology, which one spokesperson likened to FALD – another four-letter word that’s bound to fall by the wayside – promises to offer the best of all worlds: 0-nit black levels, 10,000-nits peak brightness, a contrast ratio that can only be expressed in exponential notation, a 180-degree viewing angle, zero burn-in, perfect uniformity, no need for calibration, A-level energy rating, True HDR, Ultra-Wide Color Gamut (UWCG) with 121% Rec.2020 color space coverage, all in a super-thin panel that can easily be printed in resolutions of 4K, 8K or beyond.

TV makers have had to overhaul their factories and supply chains to enable manufacturing of the new panel types but the fact that the supply chain was anyway messed up beyond repair made it a no-brainer to do this right now. An operations director explained: 

- "We were so fed up with our suppliers telling us about further delays for component deliveries we decided to give up and start over."

Asked how the new technology came about, a manager involved in the development said: 

- "Completely serendipitously. It happened during the lockdowns, when all the developers were at home because of Covid19 and engaged in Friday afternoon projects by themselves."

Reluctant to explain how technology actually works he indicated the marketing would make it self-evident. 

- "For years, us engineers have been trying to explain how OLED is fundamentally different than QLED, while marketeers were trying to achieve the exact opposite. Then it dawned on us this would never work, so we’ve swapped roles. Now the marketeers do the engineering and the engineers do the marketing. It’s a complete breakthrough."

The new TV sets, which are available from today and will replace all previous technologies, are expected to sell themselves. 

- "All we’ve got to do is come up with a snappy acronym for our Full-Array Imaging LED TV, but for that we’re organizing a focus group."