Google TV tops 300 million monthly devices as growth slows

Google TV has surpassed 300 million monthly active devices, the company announced at its annual developer conference, as growth slows and some TV makers shift away.

The rise of Google TV has been rapid. From 80 million active devices in May 2021, the platform has grown to more than 300 million as of May 2026.

- "With over 300 million monthly active devices across Google TV and Android TV, it's clear that the living room is a massive, distinct platform for apps to accelerate growth," Paul Lammertsma, Developer Relations Engineer for Google TV, said during Google I/O 2026.

It has positioned Google TV as the most widely used TV platform globally, with a 31% share of roughly 1.1 billion active Smart TVs in the market, ahead of Tizen and webOS at 22% and 18%, respectively, according to analysis by Data Intelo.


Growth slows
After years of rapid expansion, it is only natural that momentum is cooling. Google TV has added around 30 million devices over the past 20 months, compared with 50 million in the previous 8 months and 70 million in the 12 months before that.

Google may be conservative with its "over 300 million" figure, but based on recent growth trends the installed base would have been close to 400 million had growth continued at prior rates, as illustrated below.

Nevertheless, Google TV remains the leading TV platform in the competition against Amazon's Fire TV, Samsung's Tizen, LG's webOS, Apple's tvOS, Roku OS, Titan OS and TiVo OS. Almost all major streaming apps are available for Google TV except the Xbox app, which may launch by the end of the year, according to TCL.


Philips has jumped ship
One concern for Google is that some TV brands have scaled back or switched away. Most notably, Philips (TP Vision) in Europe has entirely abandoned Google TV for Titan OS, citing limited control over platform development and new features among its key concerns.

Hisense continues to use Google TV in North America but has shifted its focus in Europe and other markets to its in-house Vidaa platform.

Panasonic briefly experimented with Google TV but ultimately adopted Fire TV for most models and TiVo OS for lower-cost TVs.

Meanwhile, TCL and Sony continue to rely heavily on Google TV across most or all of their TVs models.