Your browser is not Javascript enable or you have turn it off. We recommend you to activate for better security reasonIMAX will phase out 3D movies - FlatpanelsHD

IMAX will phase out 3D movies

31 Jul 2017 | Rasmus Larsen |

8 years after James Cameron revived the format, cinema-goers in the Western part of the world have seemingly abandoned 3D. IMAX intends to play fewer 3D version of movies to focus more on 2D, according to a report by The Wrap.

Less 3D, more 2D

The comments were made by IMAX CEO after reporting declining revenue and a loss for Q2 2017. The company has identified two initiatives that that should spur growth in the coming years. One of the initiates is to phase out 3D.

- “It’s worth noting ‘Dunkirk’ was showing exclusively in 2-D, which consumers have shown a strong preference for,” said Greg Foster, CEO of IMAX Entertainment. “We’re looking forward to playing fewer 3-D versions of films and more 2-D versions.”

The other initiative is to be more flexible when it comes to the “length of play”. He remarked that some movies may play for as little as 1 week. On the other hand movies made for the special IMAX format will likely be screened for longer periods of time.

Parts of Christopher Nolan’s ’Dunkirk’ were filmed in the IMAX format. Nolan has also used the format in the past. However, to date no movie has been produced in the IMAX format from start to end. ’Avengers: Infinity War’ will be the first production to be filmed exclusively in the format.

- "We intend to shorten the length of play that we allot many films, which helps keep the content on screen fresh," Greg Gelfond added.


Dunkirk


3D still popular in Asia

While the Western world has seemingly abandoned 3D at home and in the cinema, the third dimension still draws crowds in China and other parts of Asia, according to The Atlas.

The number of screens capable of showing 3D was tripled in Asia from 2011 to 2015, whereas it remained more or less constant in the US during the same period.

IMAX is using two different systems to project 3D. ’Digital 3D IMAX’ uses two 2K projectors to recreate the 3D effect, whereas ’IMAX with Laser’ uses two 4K laser projectors in combination with Dolby 3D.

Most manufacturers of TVs have also abandoned 3D in recent years. Panasonic is selling a single 2017 model with the technology included but glasses will have to be purchased separately.

’Blade Runner 2049’ will screen exclusively in 2D when it premieres at IMAX later this year.

- Source: The Wrap



Latest news

Vizio TV

Vizio TVs will soon support Disney+ over built-in Chromecast

20 Nov 2019 | Rasmus Larsen |
Netflix Stranger Things

Netflix now requires films to be made in HDR

19 Nov 2019 | Rasmus Larsen |
8K Blu-ray

An 8K disc format is unlikely. Here's why

15 Nov 2019 | Yoeri Geutskens |
Xbox game streaming

Microsoft xCloud is launching in 2020, will support PC, iOS & PS4 controller

15 Nov 2019 | Rasmus Larsen |
Beovision Harmony

Bang & Olufsen launches 65" Beovision Harmony OLED TV

15 Nov 2019 | Rasmus Larsen |
Disney+

Disney+ attracted 10 million subscribers on launch day

15 Nov 2019 | Rasmus Larsen |
Disney+

Disney+ launch once again highlights the Smart TV update problem

13 Nov 2019 | Rasmus Larsen |
Disney+

Disney+ now live with lots of Disney, Pixar, Marvel, Star Wars in 4K HDR & Atmos

12 Nov 2019 | Rasmus Larsen |