The latest firmware for LG’s 2017 OLED and select 2017 LCD models includes the promised Technicolor picture mode that has been fine-tuned by Technicolor.

Colors tuned by Technicolor
For years, manufactures have partnered with ISF and THX to make specially-tuned pictures modes available in select TVs. You can now add Technicolor to the list. LG has partnered with the colorist company to offer the picture mode in its 2017 TVs.

- “OLED technology’s true blacks, color saturation and depth ensured that all of us were looking at the same colors, even when we were not physically together. On top of that, we’re excited that LG OLED TVs are readily available on the market for consumers wishing to experience LG OLED TV picture quality, and this gives us confidence that the images we were working on will be accurately represented for audiences at home,” said Tony Dustin, senior colorist at Technicolor. 

The ‘Technicolor’ picture mode can be enabled for both standard and HDR content. Colors have been tuned to the colorist company’s preferences. It can be activated by cycling the picture modes in the menu. To return the favor, Technicolor has started using LG OLED TVs as consumer reference displays during color grading.

- “LG OLED TVs, recognized for their superior performance, are used by Technicolor as consumer reference displays in the production of home delivery versions of major Hollywood movies and television content, including Logan and Sense 8,” said Technicolor.

The firmware (version 04.70.06) is available for the LG B7, C7, E7, and W7 OLED models. It is not clear why the G7 is not included. It is also available for the SJ9x, SJ8x, and SJ7x LCD models.



Technicolor HDR format coming later
Furthermore, LG will later add support for ’Advanced HDR by Technicolor’ to its 2017 OLED models later. This is the fourth HDR format to be supported by LG’s 2017 OLED TVs. No timeline has been announced.

In addition, the firmware fixes several bugs, including a lipsync problem, a white flicker issue, and a HDR flicker issue. LG also highlights support for Dolby TrueHD but it is not clear exactly what that entails.

As usual, the firmware rolls out gradually but should show up on your TV in the near future. We have received tips from users in Europe and the US who have received the new firmware as an over-the-air update via the TV’s menu.