Netflix continues to upend the film industry with the surprise release of the third film in the Cloverfield series by J.J. Abrams. ‘The Cloverfield Paradox’ is now available worldwide on Netflix.
The Cloverfield Paradox
This is the sort of film that you would have expected to appear in theaters. It would have been announced and you would wait – possibly even longer if you live outside the US. But streaming technology allows Netflix to make its films available immediately on a global scale.
The movie was developed under working title ‘God Particle’ and many expected that it was in fact part of the Cloverfield series. Paramount released the two previous movies in theaters and development of this third movie was also led by the studio. Last month, THR reported that Paramount was in talks to have Netflix acquire the film.
No one had expected it to arrive in such spectacular fashion. The first trailer was revealed at the Super Bowl and it confirmed that ‘The Cloverfield Paradox’ would be available to watch globally on Netflix right after the game.
- “Netflix's surprise Cloverfield launch comes as a potential landscape-changing challenge to broadcast TV's traditional model. The prime post-Super Bowl time slot has long been considered broadcast’s crown jewel,” The Hollywood Reporter noted.
But not only that. Film director Ava DuVernay has labeled the release a “game-changer”, noting that there was “no advance press, ads, trailer” and that the movie is coming “straight to the people”.
This would simply not have been possible on a theatrical launch schedule. Netflix is changing the film industry – whether you like or not. The Cloverfield Paradox is now available to watch on Netflix in HD Dolby Vision.
