Not one, not two, but five new OLED TV ranges from TP Vision's Philips. The company is bringing OLED technology to its mid-range 7 series for the first time. The 9 series models feature Dolby Atmos.
OLED in a mid-range TV
Philips is late to market this year. The good news is that the company is bringing OLED technology down to more affordable levels with OLED754 in the 7 series that represents Philips' mid-range segment. We expect this model to become very affordable sometime in 2020.
What has Philips sacrifized in order to bring OLED into the mid-range? Android has been replaced by its in-house Saphi platform that offers access to services such as Amazon, Netflix and YouTube. However, other key apps are missing. It is also equipped with last year's P5 video processor.
On the other hand OLED754 still features Ambilight, 4K resolution, HDR10+, Dolby Vision and Dolby Atmos support - like the more expensive models.
Also read: Philips 2019 TV line-up
Stepping up to the 8 series with OLED804, you get an Android TV with built-in Chromecast and Google Assistant. This year, Philips Android TVs come pre-installed with Android 9 (Pie) and the company is promising to bring future Android updates to its TVs. That is in sharp contrast to LG and Samsung who refuse to update webOS and Tizen after purchase. OLED854 is technically identical to OLED804 but has a swivel stand.
Bowers & Wilkins soundbars
The 9 series models offer more powerful sound and an exclusive design, the company said. These are marketed as "OLED+" but it is the exact same panel as in other OLED TVs.
OLED934 comes equipped with a soundbar, developed by Bowers & Wilkins, with up-firing units for Dolby Atmos, while OLED984 has a separate soundbar with B&W's "tweeter-on-top" technology. OLED984 lacks up-firing units for Atmos but on the other hand you have 4-sided Ambilight and a floor stand. Both models come equipped with a subwoofer input and dual tuners.
TP Vision has on multiple occasions emphasized how OLED technology has helped the Philips TV brand regain strength in the premium segment after some tough years. That helps explain why the company is now expanding its line-up.
The new TVs will go up against OLED TVs from LG, Sony, Panasonic, and others. Philips points to Ambilight a unique feature but the company lacks HDMI 2.1. In this area LG is leading the pack. Sony offers an integrated audio solution, whereas Panasonic's flagship GZ2000 has a modified and brighter OLED panel.
The Philips 2019 OLED TVs are available now in 55 and 65-inch sizes in Europe. See the table below for prices and dealers.