Netflix is testing a new 'Watch Now' feature that lets viewers start streaming instantly on TV devices, according to Variety.

Skip browsing
The new feature that Netflix is currently testing may make the decision process a little less complicated for those users who want to just sit back and relax. A 'Watch Now' button appears on the user profile splash screen and in the app's sidebar.

Pressing 'Watch Now' will start the next episode in a TV series that you are watching, a show or movie from your 'My List' queue or a random title selected by Netflix's content algorithm. Viewers will also see a short text to indicate why this particular title was selected. Once the video has started, you will get a 'Play Something Else' option.




The feature is currently in testing on TV devices only, and will remain in testing for a month or two. During this time, only a subset of Netflix's global audience will see it. Netflix will later, based on its testing, decide whether or not to roll it out worldwide to all users.

- Source: Variety