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CES 2023: What to expect

29 Dec 2022 | Rasmus Larsen |

We expect to get MLA OLED, more QD-OLED brands, larger QD-OLEDs, larger miniLED LCD TVs, and OLED gaming monitors including 240Hz and ultra-wide versions. Hopefully some surprises, too.

After covid-19, CES returned in physical form this year and will get bigger next year in January. LG has teased that it will unveil 2023 TVs and TCL that it will reveal 'home theater' products but FlatpanelsHD has heard that at least one major TV maker will not be announcing their 2023 TV line-up at CES. Furthermore, Philips never unveils new TV line-ups at CES and Panasonic tends to only announce its flagship TV.


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OLED at CES 2023

There is chatter that 2023 will be a slow year for TV innovation but that is not what we hear. Our sources say that MLA (Micro Lens Array) is coming to OLED TVs in 2023 and that it will bring about significant improvements to brightness. Korean media report that QD-OLED will take the step up to 77 inches and get improved black levels. There are no rumors about new WOLED TV sizes at CES. Philips, which will not have a presence at CES, has confirmed that it is evaluating QD-OLED for TVs. FlatpanelsHD hears that there will indeed be more than two TV makers (Samsung, Sony currently) offering QD-OLED TVs in 2023, so perhaps we will learn more at CES. 2023 will also be the year of OLED gaming monitors with 240Hz refresh rate. LG has already launched the first 27-inch and 45-inch 240 Hz OLED monitors, and many more from other brands will be announced at CES 2023 – both WOLED and QD-OLED. While we are waiting for 32-inch versions to arrive, we know that 49-inch 32:9 240Hz OLED monitors will emerge.

Displace wireless TV

Our first glimpse of the world's first "truly wireless" TV

MiniLED, HFR and... wireless TVs?

A new start-up called Displace has teased that it will unveil the world's first "truly wireless" TV at CES 2023. It will be interesting to see what the company has come up with, despite its apparent confusion about 8K and 16K resolution. There is even a rumor that LG will launch a wireless OLED TV or at least some type kind of OLED TV with an external connector box. Rumor says that it will be called the M3 series. Even though the TV market is switching to OLED, we expect to see upgraded and larger miniLED LCD TVs at CES 2023. Sharp has already said that it will showcase the world's largest at 120 inches although it remains a prototype for now. Of course, these will not be actual miniLED TVs with millions of self-emissive pixels. Because miniLED is now being used as a marketing term for LCD TVs with a miniLED backlight, TV makers have started referring to the real deal as microLED despite pixel density not quite qualifying for "micro" yet. We still hope to see affordable real LED TVs on the consumer market someday but after Samsung has announced microLED TVs for five years straight at CES it has honestly turned into a standing joke – prove us wrong, please! Following the theatrical release James Cameron's Avatar: The Way of Water, we expect HFR (High Frame Rate) to emerge as a theme outside of gaming. Cameron's partner, Pixelworks, has already teased that it has more to say on "TrueCut Motion for home theaters soon". It was actually supposed to arrive in 2022 in partnership with TCL but has seemingly been delayed – maybe to coincide with Avatar 2. Earlier this year, the UHD Alliance also confirmed that phase two of Filmmaker Mode will use ambient sensors in TVs to automatically adjust the picture to your viewing environment, and it seems plausible that we will hear more about the initiative at CES 2023.

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8K and TV platforms

While we do expect to get new 8K TVs at CES 2023, we do not expect them to have a large presence partly as a result of sluggish sales due to lack of consumer interest and high prices, partly due to the EU-Commission's stricter energy regulations for 8K TVs that will go into effect starting March 2023. 8K sales are so slow that Sony has not even bothered to deliver the promised 8K update to its PlayStation 5 console. We expect more TV models and brands in 2023 to transition to Google TV but what we really hope for is consolidation in the TV platform space. We have not heard rumors about major shifts in 2023 but we are seeing signs that the biggest platforms are taking share from the smallest platforms, which could lead to them disappearing gradually over time. CES 2023 will take place January 4 to 8 but we already have the first official announcements so check out FlatpanelsHD's CES 2023 section and be sure to subscribe to our newsletter.

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